News Update

Tue 1 Jun 2010

European Union competition officials are investigating the potential competition concerns centered into Unilever’s proposed €1.27 bn purchase of Sara Lee’s personal care business.

The deal would give Unilever control of Sara Lee brands such as Sanes, as well as Zwitsal. Part of the rationale for the deal was Unilever’s desire to increase its exposure to cheaper-priced products, with most of the Sara Lee products being in the middle-tier range.

Brussels now has until October 5 to decide whether or not to allow the deal. Its previous deadline was May 31.

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