Reaching Your Target Audience
The Martin Ward Anderson brand - An average of 20% of candidates placed by Martin Ward Anderson are attributed to generic brand awareness. That is, they have not applied to a specific advert or responded to other recognised attraction activities. This demonstrates the strength of the MWA brand in the market place.
Contingency database (permanent & contract) – An immediate contingency candidate sourcing solution involving an ongoing search of our database of candidate contacts is available. We have built up a comprehensive database of candidates through advertising, direct marketing, the Internet, strategic overseas alliance partners, headhunting and recommendations.
Retained advertising and selection – A retained selection service combined with targeted advertising or direct mail is a service that offers professional advice on media choice, copy writing, negotiation and placement of advertisement, response handling, detailed candidate briefing and criteria based interviewing, selection and presentation of shortlist and negotiation to achieve completion. These assignments are aimed at any salary level from €40k to €120k and above. Typically this sourcing tool is deployed to attract candidates for senior appointments, specialist roles or multi-vacancy campaigns. Employers who retain Martin Ward Anderson for an advertising campaign tend to experience a 90% fill rate and the recruitment to hire timescale is greatly reduced in the process. They will also benefit from our comprehensive value add marketing services.
Branded online solutions – Martin Ward Anderson can offer a convenient and cost effective job board package for employers who require an alternative to print advertising, at a lower price point, or to supplement print advertising. We constantly review the online recruitment landscape so that we are confident in our online package offering. Our clients not only benefit from purchasing advertising at a reduced rate through our existing contracts or volume discounts but by also maximising their employer branding opportunities.
Online print solutions – Martin Ward Anderson is an established advertiser in the Dutch Financial press and as such, we are able to provide our employers competitive media rates and excellent positioning on their behalf.With any advertising campaign that we undertake on behalf of our clients, we endeavour to attract an extensive field of applicants in order to tap into the diverse skills in the wider community. We also measure our candidate source streams in order to identify the most effective methods and ensure that we control our candidate generation.
Microsites – These are often recommended as one of the most appropriate candidate management tools for a multi-vacancy campaign. They have their own application system for jobseekers and a unique candidate management database which is separate to Martin Ward Anderson’s. This is secure system, often password protected, and wholly managed by the consultant on the client’s behalf. Candidates generated from these campaigns are only exported into the Martin Ward Anderson database on completion of the assignment. Martin Ward Anderson has developed three levels of microsites, each with their own range of capabilities and which are recommended to the client based on the size and scope of the recruitment campaign in question.
Careers evenings - Martin Ward Anderson organises regular careers evening’s targeting accountants. These present employers with an excellent opportunity to showcase their company and services to a large group of pre-screened potential candidates. Interviews can be conducted at the event making it an efficient and timesaving exercise, especially for employers needing to address a large-scale hiring requirement.
Overseas alliances - Global partnerships have been established in order to attract mobile international candidates. Increasingly these candidates expect to find a role before they travel. Global partnerships assist us in identifying these candidates and in establishing early contact. Partnerships take two forms. Those with overseas recruitment companies based on a no-fee basis and commercial agreements where a small fee will be paid if a placement is made from an overseas candidate that has been introduced to us. We currently have agreements with organisations based in Australia, New Zealand and South Africa.